--- title: Hard Time Engaging Millennials?  Read This description: Selling insurance to millennials is a brand new ballgame. Client Focus shares tips on engaging millennials & why they’re a crucial market to target. image: https://blog.clientfocuscorp.com/hubfs/engaging%20millennials.jpg --- //2306800.fs1.hubspotusercontent-na1.net/hubfs/2306800/hub\_generated/template\_assets/1/5721607032/1743227212163/template\_PopUp.js [![Client Focus](https://blog.clientfocuscorp.com/hs-fs/hubfs/ClientFocus-Sep2016-Images/smaller-logo-4.jpg?width=263&height=47&name=smaller-logo-4.jpg "smaller-logo-4.jpg")](http://clientfocuscorp.com) - [Home](https://clientfocuscorp.com/) - [Videos](https://clientfocuscorp.com/videos/) - [Testimonials](https://clientfocuscorp.com/) - [Strategy Call](https://info.clientfocuscorp.com/strategy-call-calendar) - [Contact](https://clientfocuscorp.com/contact-us/) - [Login](https://cfagentcenter.com/) [Previous](https://blog.clientfocuscorp.com/selling-value-price) [Next](https://blog.clientfocuscorp.com/selling-insurance-with-a-spark-why-passion-makes-you-successful) [![engaging millennials.jpg](https://blog.clientfocuscorp.com/hubfs/engaging%20millennials.jpg)](https://blog.clientfocuscorp.com/hard-time-engaging-millennials-read-this) Share this story! - [Tweet](https://twitter.com/share) # Hard Time Engaging Millennials?  Read This Insurance companies have their work cut out for them with it comes to engaging millennials.  It’s critical to the industry to figure out how to sell insurance to millennials.  Why is this so important?   Millennials have the most buying power of any generation.  But even though they hold all that power, there are still some things that [they just won’t fork out their money for](http://time.com/money/2820241/10-things-millennials-wont-shell-out-for/).  Millennials crave a strong sense of community and belonging.  This holds true for where they work, where they live, which phone carrier they use, everything. And, yes, this includes who they buy their insurance from.   **What is a millennial?** The millennial generation was born between 1980 and the end of 1994.  They grew up in different economic, technological and political times than generations before them.  One common problem among insurance agents is that they still picture an 18-year-old in their mind when referencing millennials.  But they definitely aren’t kids anymore - they are now between the ages of 23 and 37.  Millennials are moving quickly into the prime purchasing years of their life.   ### **Reasons Insurance Agents Struggle to Capture New Millennial Clients** Only 24% of millennials use a local insurance agency, according to a [study by Effective Coverage](https://www.effectivecoverage.com/8435/millennials-pass-on-working-with-local-insurance-agents/).   Here are three common reasons why you may be not engaging millennials enough to capture them as new clients: 1. You don’t specifically try to attract millennials to your agency because you think they aren’t your target market. 2. Millennials are disengaged with the usual marketing ploys because they are desensitized from overexposure.   3. Insurance agents struggle to connect with millennials who are used to a variety of options.   ## **Below are 5 ideas for engaging millennials and retaining them.** ### **Ask for Feedback** Millennials are tech-savvy and frequently turn to the Internet when they have a question.  Engaging millennials means having continuous conversations with them on social media platforms.  Millennials highly value a company’s interactions through social media posts asking for feedback on their services.  Valuing your client’s feedback and using it to provide a stellar experience for them equals success.   ### **Build Trust & Educate** If you want millennials to listen, you need to gain their trust.  Here are some ideas for building trust for your agency: - Ask for feedback and ask how you can help them understand insurance better - Talk to them about insurance in an easy, clear way that is relatable - Use their feedback when communicating with future millennials ### **Be Authentic** Millennials tend to lose trust when something, or someone, ‘feels fake’.  Authenticity is one of their core values and the key to successfully engaging millennials. ### **Provide Value** *“People don’t buy what they do, they buy why you do it.” --* Simon Sinek, “Start with Why,” Find ways to share how you solve specific problems relevant to millennials.  Share new information, present new ideas and solve their unique issues.  Millennials are looking to be a part of something, not just buy something.  Let them understand why you are passionate about your industry and [what your value is](https://blog.clientfocuscorp.com/selling-value-price) that sets you apart from the rest.   ### **Create a Message That Resonates** Cut through all of the distractions and noise millennials face and address them at a personal and an emotional level.  While you can’t reach everyone, the key is to connect with those that relate and who you serve best.  Work to develop a message with a very specific focus.  Ask yourself:  Who am I trying to reach?  What do they want?  How can I help them?  What are their problems I can solve?   You can’t overlook the size and power of millennials.  It’s critical to find ways to understand millennials in order to grow your business for years to come. --- ### **Pivot Your Insurance Agency Towards Sustainable Growth** Are you an insurance agent who feels that your agency is stuck? Is your team grinding new leads each month yet your agency never seems to grow? Client Focus has worked with thousands of agents over the past 15 years just like you. Our purpose is to help your insurance agency pivot onto a path to sustainable growth. [![A Practical approach to building sustainable growth for your insurance agency](https://no-cache.hubspot.com/cta/default/2306800/d1ab80dc-d877-4b25-b2a8-2c554ccdf044.png)](https://cta-redirect.hubspot.com/cta/redirect/2306800/d1ab80dc-d877-4b25-b2a8-2c554ccdf044) By [Client Focus](https://blog.clientfocuscorp.com/author/client-focus) | July 13, 2017 | [insurance agent success](https://blog.clientfocuscorp.com/topic/insurance-agent-success), [how to sell insurance](https://blog.clientfocuscorp.com/topic/how-to-sell-insurance) | [Comments Off](https://blog.clientfocuscorp.com/hard-time-engaging-millennials-read-this#comments-listing) on Hard Time Engaging Millennials?  Read This Share this story! - [Tweet](https://twitter.com/share) ## Related Posts [![](https://blog.clientfocuscorp.com/hubfs/insurance%20agent-596.jpg)](https://blog.clientfocuscorp.com/6-reasons-to-love-being-an-insurance-agent) #### [6 Reasons to Love Being an Insurance Agent](https://blog.clientfocuscorp.com/6-reasons-to-love-being-an-insurance-agent) [![](https://blog.clientfocuscorp.com/hubfs/selling%20life%20insurance.jpg)](https://blog.clientfocuscorp.com/selling-life-insurance-to-millennials) #### [Selling Life Insurance to Millennials—What You Must Know](https://blog.clientfocuscorp.com/selling-life-insurance-to-millennials) [![](https://blog.clientfocuscorp.com/hubfs/insurance%20clients.jpg)](https://blog.clientfocuscorp.com/are-your-insurance-clients-loyal-ask-these-3-questions) #### [Are Your Insurance Clients Loyal? Ask Yourself These 3 Questions](https://blog.clientfocuscorp.com/are-your-insurance-clients-loyal-ask-these-3-questions) [![](https://blog.clientfocuscorp.com/hubfs/selling%20insurance-1.jpg)](https://blog.clientfocuscorp.com/40-motivating-quotes-about-selling-insurance) #### [40 Motivating & Inspiring Quotes About Selling Insurance](https://blog.clientfocuscorp.com/40-motivating-quotes-about-selling-insurance) S ### Subscribe for updates! ### Related Posts [![Insurance Agency Sustainable Growth](https://blog.clientfocuscorp.com/hs-fs/hubfs/susGrowthBlogAd.jpg?width=351&height=200&name=susGrowthBlogAd.jpg "Sustainable Growth Video")](https://clientfocuscorp.com/pivot-to-sustainable-growth) ### Blog Categories - [insurance agent success (21)](https://blog.clientfocuscorp.com/topic/insurance-agent-success) - [Client Focus (18)](https://blog.clientfocuscorp.com/topic/client-focus) - [insurance agent tips (17)](https://blog.clientfocuscorp.com/topic/insurance-agent-tips) - [insurance agency success (16)](https://blog.clientfocuscorp.com/topic/insurance-agency-success) - [client retention tips (13)](https://blog.clientfocuscorp.com/topic/client-retention-tips) - [building relationships (11)](https://blog.clientfocuscorp.com/topic/building-relationships) - [professional development (9)](https://blog.clientfocuscorp.com/topic/professional-development) - [how to sell insurance (8)](https://blog.clientfocuscorp.com/topic/how-to-sell-insurance) - [insurance sales tips (7)](https://blog.clientfocuscorp.com/topic/insurance-sales-tips) - [leadership development (5)](https://blog.clientfocuscorp.com/topic/leadership-development) - [Selling Insurance (3)](https://blog.clientfocuscorp.com/topic/selling-insurance) - [building a positive workplace (3)](https://blog.clientfocuscorp.com/topic/building-a-positive-workplace) - [business growth (3)](https://blog.clientfocuscorp.com/topic/business-growth) - [client management (3)](https://blog.clientfocuscorp.com/topic/client-management) - [insurance referrals (3)](https://blog.clientfocuscorp.com/topic/insurance-referrals) - [Appointment Setting (2)](https://blog.clientfocuscorp.com/topic/appointment-setting) - [company culture (1)](https://blog.clientfocuscorp.com/topic/company-culture) - [employee retention (1)](https://blog.clientfocuscorp.com/topic/employee-retention) - [motivation (1)](https://blog.clientfocuscorp.com/topic/motivation) - [selling value (1)](https://blog.clientfocuscorp.com/topic/selling-value) - [spotlight (1)](https://blog.clientfocuscorp.com/topic/spotlight) - [time management (1)](https://blog.clientfocuscorp.com/topic/time-management) see all ### Contact Info Client Focus Corp 1017 S Gilbert Rd #211 Mesa AZ 85275-0928 Phone: 800.253.1362 Email: [info@clientfocuscorp.com](mailto:info@clientfocuscorp.com) Web: [clientfocuscorp.com](https://clientfocuscorp.com/) ![Client Focus](https://blog.clientfocuscorp.com/hs-fs/hubfs/ClientFocus-Sep2016-Images/CF-Logo.png?width=180&height=84&name=CF-Logo.png) Client Focus © 2018 ### Contact Us Local: 480.654.4554 Toll Free: 800.253.1362 PO Box 32135 Mesa AZ 85275-0928 Contact Us ### More Links - [Careers](http://clientfocuscorp.com/careers/) - [Agent Center](https://cfagentcenter.com/Login.aspx) - [Privacy Policies](http://clientfocuscorp.com/privacypolicies/) - [![facebook](https://blog.clientfocuscorp.com/hs-fs/hubfs/facebook.jpg?width=32&height=33&name=facebook.jpg)](https://www.facebook.com/clientfocuscorp) - [![youtube](https://blog.clientfocuscorp.com/hs-fs/hubfs/youtube-1.jpg?width=32&height=33&name=youtube-1.jpg)](https://www.youtube.com/channel/UCCUHTui85H9LHLpNaFGbS4w) × ![Client Focus](https://blog.clientfocuscorp.com/hubfs/ClientFocus-Sep2016-Images/CFocus-Logo_very-small.jpg "Client Focus") Client Focus PO BOX 30928 Mesa, Arizona 85275-0928 (800) 253-1362 **For customer support and inquiries email [information@clientfocuscorp.com](mailto:information@clientfocuscorp.com)** Close