If insurance clients are loyal and satisfied, the chances of getting more business from them and gaining their referrals becomes a way more likely. But there are many insurance agencies out there prepared to provide the ultimate client experience—what sets you apart from the rest to keep your clients with you for the long haul? Are they loyal to begin with?Client loyalty is the relationship between a satisfied client and the business he or she frequents—it’s about having an enjoyable overall experience. And it’s that experience that makes clients go out of their way to continue to seek out your services.
So how do you know if they’re loyal to you? You need to find out if your services and overall experience is meeting their needs. Client loyalty is a critical building block to the success of your insurance agency. Ask yourself these 3 questions to make sure your insurance clients are feeling taken care of, appreciated and above all, heard.
3 Questions to Ask Yourself to Find Out if Your Insurance Clients Are Loyal
Do Your Insurance Clients Trust You?
Here’s a scary stat: 73 percent of your clients don’t trust you, according to a report from the Insurance Journal. People do not buy from people that they do not trust—plain and simple. That’s why it’s so common for people to instantly put up a wall the second somebody tries to sell them something. Are you trustworthy? Do you do what you say you’re going to do? Are you transparent with your clients? Inc has 9 Rules on How to Build Customer Trust.
Are Your Insurance Clients Satisfied?
Satisfied clients are the holy grail. If they’re satisfied and happy about your business and the services you provide, they’re likely to be loyal to you and become vocal brand advocates. When you break it down, making sure your clients are satisfied is all about accurately managing their expectations and experience. Since the insurance business generally survives on referrals, ensuring that you’re meeting your clients needs will help you to clinch that next referral from a friend or associate of theirs.
Anyone can sell insurance on prices alone. But you’re not like everyone else. Here’s how to keep your insurance clients loyal: selling value over price.
Are Your Insurance Clients Recommending You?
A loyal client will go out of their way to recommend you to their friends, family, heck, even the cashier at the grocery store! When a client is so impressed with the experience you offer, they’ll constantly be talking about you and your agency. So start the discussion - ask them what more you could do for them, what questions they might have, and always maintain your integrity. If you say you’re going to do something, do it! Checking in every once in awhile, even if there have been no issues or claims can make your client feel like you really care.
Take time to go through your answers to each question. What things do you need to change? Make sure to take action to ensure your insurance clients are loyal and stay that way.
Pivot Your Insurance Agency Towards Sustainable Growth Are you an insurance agent who feels that your agency is stuck? Is your team grinding new leads each month yet your agency never seems to grow? Client Focus has worked with thousands of agents over the past 15 years just like you. Our purpose is to help your insurance agency pivot onto a path to sustainable growth.