Stagnant. Just the word stagnant is enough to make you feel depressed. In the same way that a stagnant body of water breeds mosquitoes, an insurance agency that stays stagnant can breed complacent or careless employees. And a stagnant insurance agency won’t help to retain clients let alone attract them to you.
Stay ahead of your competitors by refreshing the way you manage your agency—and yourself!
Ready to take it upon yourself to be the most successful agent you can be? And to turn your insurance agency into one that isn’t surviving, but thriving? Don’t settle for stagnant.
Staying stagnant? Here’s what your agency is doing wrong.
You’re not active in your community
Successful agents are involved in and support their community. When you’re able to get your name in front of others within your community, it helps bring potential clients through your door.
You’re not always learning
When you continually work on your skillset, it will strengthen your ability to provide the best service possible and help you stay ahead of the competition.
You’re not meeting with a mentor
Every successful professional has a mentor. Having a mentor, or mentors, can help you look at situations with an entirely brand new, and fresh perspective. And mentors don’t need to be in the insurance industry either! Just remember that no one has ever achieved anything worthwhile on their own.
You’re not networking
You can’t be anti-social in this business. Join various networking groups to work on expanding your business. Not a lot of networking opportunities in your community? Take it online. LinkedIn offers excellent opportunities for insurance agents to connect and share their insights and knowledge.
You focus on money not people
Prospects and clients will see right through you if you’re just in the insurance business to make money. You will not succeed. This is a relationship business. A people business. Turn your focus on the people you are serving in order to build genuine trust.
You’re not upgrading your technology
If you’re not accessing technologies to help free up your time to close more business, you’re hurting yourself in the long-run. To thrive in today’s hyper-competitive space, utilize those technologies that make it easy to stay in touch with your prospects and clients, help you maximize conversion rates, manages appointment scheduling and marketing campaigns, to name a few.
Don’t let your insurance agency become stagnant. You should be willing to pivot your direction when necessary, adapt and change. Always be looking for ways to improve your business and ultimately yourself and watch your agency grow.
Pivot Your Insurance Agency Towards Sustainable Growth Are you an insurance agent who feels that your agency is stuck? Is your team grinding new leads each month yet your agency never seems to grow? Client Focus has worked with thousands of agents over the past 15 years just like you. Our purpose is to help your insurance agency pivot onto a path to sustainable growth.
References: http://brentmkelly.com/three-reasons-why-many-new-insurance-agents-fail, https://www.linkedin.com/pulse/your-agency-stuck-rut-pete-baker, https://www.sitkins.com/blog/is-your-agency-too-comfortable-part-one, http://www.vertafore.com/Resources/Blog/How-to-Take-Your-Agencys-Company-Culture-from-Stagnant-to-Stellar,