There are few things as frustrating as a customer left feeling as if they’re unheard or unimportant.
Don’t be a robot. It’s time to bring back the human side of doing business.
Do you make your customers feel like they’re doing business with an actual human being or a droid?
Asking yourself this question will help you to add personal touches to every interaction you have—even if subconsciously.
It’s nearly impossible to grow your business without putting the customer first. Learn what it means to “be human” in order to build a profitable business and developing lasting connections with your customer base.
Learn How to Be Human and Succeed in Business
Be authentic
People will filter out anything that they consider untrustworthy and they can read right through any fake behavior. To be human means to be genuine. Any relationship is meaningless if it isn’t based on trust. Treat every single one of your prospects and customers as an individual. Keep their best interest at heart, not yours. Here are 7 traits of authentic insurance leaders.
Getting to know you
Want to connect on a human level? Make time to get to know your customers—outside of your business relationship. Work on building meaningful relationships with your customers. When is their birthday? Do they have kids? What do they do on the weekend? Establish a rapport between two real live people. Actually now your customer.
Get emotional
It’s all about people at the end of the day. If you focus on how to be human and really connect on an emotional level with your customers, you will see greater success forming that bond. An emotional connection will stir up feelings of empathy and loyalty.
Say my name, say my name
“A person’s name is to that person, the sweetest, most important sound in any language.” –Dale Carnegie, ‘How to Win Friends & Influence People’
Dale Carnegie knew what he was talking about. When we hear our names, not only is it music to our ears, but it actually lights up an entirely different part of our brain than any other word. So use your customer’s name! It will help with that trust factor and make any interaction feel more personal. They’ll automatically feel more special!
Listen. Then, listen better
Everyone wants to be heard and not “sold to”. So, listen up! Create a personalized experience for your customers by listening to their issues. Then you can adapt your responses to their specific and unique needs.
When you discover how to be human in business it can mean the difference between a customer instantly forgetting your interaction to that same person returning to become a loyal (and happy) customer for life.
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