--- title: How to Sell Insurance While Delivering the “WOW” Factor description: "Meta: How to sell insurance and deliver the WOW factor every time." image: https://blog.clientfocuscorp.com/hubfs/how_to_sell_insurance.jpg --- //2306800.fs1.hubspotusercontent-na1.net/hubfs/2306800/hub\_generated/template\_assets/1/5721607032/1743227212163/template\_PopUp.js [![Client Focus](https://blog.clientfocuscorp.com/hs-fs/hubfs/ClientFocus-Sep2016-Images/smaller-logo-4.jpg?width=263&height=47&name=smaller-logo-4.jpg "smaller-logo-4.jpg")](http://clientfocuscorp.com) - [Home](https://clientfocuscorp.com/) - [Videos](https://clientfocuscorp.com/videos/) - [Testimonials](https://clientfocuscorp.com/) - [Strategy Call](https://info.clientfocuscorp.com/strategy-call-calendar) - [Contact](https://clientfocuscorp.com/contact-us/) - [Login](https://cfagentcenter.com/) [Next](https://blog.clientfocuscorp.com/become-insurance-agent-creates-profitable-relationships) [![](https://blog.clientfocuscorp.com/hubfs/how_to_sell_insurance.jpg)](https://blog.clientfocuscorp.com/how-to-sell-insurance-while-delivering-the-wow-factor) Share this story! - [Tweet](https://twitter.com/share) # How to Sell Insurance While Delivering the “WOW” Factor It’s one thing to give someone what they paid for.  It’s another to make them feel great about it.  Wondering how to sell insurance and leave your clients saying “WOW!”?  Add a personal touch to reinforce the connection.  Think about the last time you’ve experienced “Wow!” from a company.  How did it impact you?  How can you deliver the same experience? Let’s delve into how to lead in your marketing and deliver that WOW factor. ## How to Sell Insurance That Makes Clients Say “WOW!” What makes you different than other top agents?  The secret to top agent’s success isn’t simply luck, hard work, personality or location.  The secret is that they do things differently.  Top insurance agents know what works and what doesn’t, and they only do what works. At the highest level, there are three principles that make top agents stand out—three things that they implement and emphasize, that many of their struggling peers don’t. These principles are: - They concentrate their efforts on the highest value activities - They cultivate sustainable, profitable relationships - They build a business, not just an income ### Wow Them From the Start It’s been said that first impressions last.  This couldn’t be more true of the customer experience.  If their initial exposure to you creates a positive impression, they are primed for further positive experiences and will be positively biased. ### Build Relationships Relationships are an important part of the insurance process.  If not *the* most important part. Your objective should always be to deliver “wow” customer service and provide a high level of expertise in insurance and risk management.  Here are four things you can start doing today to get you on the path of delivering “wow” customer service and also to develop deeper relationships with your clients. 1. Be willing to collaborate. Clients don’t want to be “sold”; they want to work alongside you to achieve mutual goals.  Let them be a part of their own success and allow them to be involved in the process. 2. Ask questions, [listen](http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/womensmedia/2012/11/09/10-steps-to-effective-listening/&refURL=https://www.google.com/&referrer=https://www.google.com/).  It’s not about you, it’s about the customer. 3. Help minimize risk. You want to help your customers avoid pitfalls.  Show them how to minimize their risk. 4. Show that you care. Caring will help to build trust.  Do you return their calls promptly?  Do requests get processed quickly? Top agents invest their time and effort into turning their book into a growth machine by establishing sustainable, profitable relationships with every client possible. These agents successfully build those relationships on trust, credibility, value, and “Wow!”, and they leverage those relationships to get and keep clients. Now go make a difference! --- ### **Pivot Your Insurance Agency Towards Sustainable Growth** Are you an insurance agent who feels that your agency is stuck? Is your team grinding new leads each month yet your agency never seems to grow? Client Focus has worked with thousands of agents over the past 15 years just like you. Our purpose is to help your insurance agency pivot onto a path to sustainable growth. [![A Practical approach to building sustainable growth for your insurance agency](https://no-cache.hubspot.com/cta/default/2306800/d1ab80dc-d877-4b25-b2a8-2c554ccdf044.png)](https://cta-redirect.hubspot.com/cta/redirect/2306800/d1ab80dc-d877-4b25-b2a8-2c554ccdf044) By [Client Focus](https://blog.clientfocuscorp.com/author/client-focus) | August 31, 2016 | [insurance agent tips](https://blog.clientfocuscorp.com/topic/insurance-agent-tips), [how to sell insurance](https://blog.clientfocuscorp.com/topic/how-to-sell-insurance) | [Comments Off](https://blog.clientfocuscorp.com/how-to-sell-insurance-while-delivering-the-wow-factor#comments-listing) on How to Sell Insurance While Delivering the “WOW” Factor Share this story! - [Tweet](https://twitter.com/share) ## Related Posts [![](https://blog.clientfocuscorp.com/hubfs/consumer%20decision%20%20making%20process.jpg)](https://blog.clientfocuscorp.com/how-the-consumer-decision-making-process-has-changed) #### [How the Consumer Decision Making Process Has Changed](https://blog.clientfocuscorp.com/how-the-consumer-decision-making-process-has-changed) [![](https://blog.clientfocuscorp.com/hubfs/selling%20life%20insurance.jpg)](https://blog.clientfocuscorp.com/selling-life-insurance-to-millennials) #### [Selling Life Insurance to Millennials—What You Must Know](https://blog.clientfocuscorp.com/selling-life-insurance-to-millennials) [![](https://blog.clientfocuscorp.com/hubfs/selling%20insurance-1.jpg)](https://blog.clientfocuscorp.com/40-motivating-quotes-about-selling-insurance) #### [40 Motivating & Inspiring Quotes About Selling Insurance](https://blog.clientfocuscorp.com/40-motivating-quotes-about-selling-insurance) [![](https://blog.clientfocuscorp.com/hubfs/insurance%20agency.jpg)](https://blog.clientfocuscorp.com/6-reasons-your-insurance-agency-is-stagnant) #### [6 Reasons Your Insurance Agency is Stagnant](https://blog.clientfocuscorp.com/6-reasons-your-insurance-agency-is-stagnant) S ### Subscribe for updates! ### Related Posts [![Insurance Agency Sustainable Growth](https://blog.clientfocuscorp.com/hs-fs/hubfs/susGrowthBlogAd.jpg?width=351&height=200&name=susGrowthBlogAd.jpg "Sustainable Growth Video")](https://clientfocuscorp.com/pivot-to-sustainable-growth) ### Blog Categories - [insurance agent success (21)](https://blog.clientfocuscorp.com/topic/insurance-agent-success) - [Client Focus (18)](https://blog.clientfocuscorp.com/topic/client-focus) - [insurance agent tips (17)](https://blog.clientfocuscorp.com/topic/insurance-agent-tips) - [insurance agency success (16)](https://blog.clientfocuscorp.com/topic/insurance-agency-success) - [client retention tips (13)](https://blog.clientfocuscorp.com/topic/client-retention-tips) - [building relationships (11)](https://blog.clientfocuscorp.com/topic/building-relationships) - [professional development (9)](https://blog.clientfocuscorp.com/topic/professional-development) - [how to sell insurance (8)](https://blog.clientfocuscorp.com/topic/how-to-sell-insurance) - [insurance sales tips (7)](https://blog.clientfocuscorp.com/topic/insurance-sales-tips) - [leadership development (5)](https://blog.clientfocuscorp.com/topic/leadership-development) - [Selling Insurance (3)](https://blog.clientfocuscorp.com/topic/selling-insurance) - [building a positive workplace (3)](https://blog.clientfocuscorp.com/topic/building-a-positive-workplace) - [business growth (3)](https://blog.clientfocuscorp.com/topic/business-growth) - [client management (3)](https://blog.clientfocuscorp.com/topic/client-management) - [insurance referrals (3)](https://blog.clientfocuscorp.com/topic/insurance-referrals) - [Appointment Setting (2)](https://blog.clientfocuscorp.com/topic/appointment-setting) - [company culture (1)](https://blog.clientfocuscorp.com/topic/company-culture) - [employee retention (1)](https://blog.clientfocuscorp.com/topic/employee-retention) - [motivation (1)](https://blog.clientfocuscorp.com/topic/motivation) - [selling value (1)](https://blog.clientfocuscorp.com/topic/selling-value) - [spotlight (1)](https://blog.clientfocuscorp.com/topic/spotlight) - [time management (1)](https://blog.clientfocuscorp.com/topic/time-management) see all ### Contact Info Client Focus Corp 1017 S Gilbert Rd #211 Mesa AZ 85275-0928 Phone: 800.253.1362 Email: [info@clientfocuscorp.com](mailto:info@clientfocuscorp.com) Web: [clientfocuscorp.com](https://clientfocuscorp.com/) ![Client Focus](https://blog.clientfocuscorp.com/hs-fs/hubfs/ClientFocus-Sep2016-Images/CF-Logo.png?width=180&height=84&name=CF-Logo.png) Client Focus © 2018 ### Contact Us Local: 480.654.4554 Toll Free: 800.253.1362 PO Box 32135 Mesa AZ 85275-0928 Contact Us ### More Links - [Careers](http://clientfocuscorp.com/careers/) - [Agent Center](https://cfagentcenter.com/Login.aspx) - [Privacy Policies](http://clientfocuscorp.com/privacypolicies/) - [![facebook](https://blog.clientfocuscorp.com/hs-fs/hubfs/facebook.jpg?width=32&height=33&name=facebook.jpg)](https://www.facebook.com/clientfocuscorp) - [![youtube](https://blog.clientfocuscorp.com/hs-fs/hubfs/youtube-1.jpg?width=32&height=33&name=youtube-1.jpg)](https://www.youtube.com/channel/UCCUHTui85H9LHLpNaFGbS4w) × ![Client Focus](https://blog.clientfocuscorp.com/hubfs/ClientFocus-Sep2016-Images/CFocus-Logo_very-small.jpg "Client Focus") Client Focus PO BOX 30928 Mesa, Arizona 85275-0928 (800) 253-1362 **For customer support and inquiries email [information@clientfocuscorp.com](mailto:information@clientfocuscorp.com)** Close