We’ve got one of the best marketing secrets for insurance agents out there - one of the most effective ways to grow your business is through word of mouth referrals. You may think that word of mouth referrals isn’t a radically new concept. But if you think about it, this seemingly obvious idea isn’t really utilized very much. Many insurance agents just expect it to happen.
But in reality, word of mouth referrals takes discipline and a more systematic approach. Word of mouth referrals are extremely valuable and advantageous to your business. When you get them, they are pure gold. In fact, 85% of small businesses report word of mouth referrals as the number one way they acquire new business. Why? Personal referrals go hand in hand with trust.
Consider the following 3 tips for generating word of mouth referrals.
Give them a reason to talk
If you deliver an outstanding and exceptional experience as an insurance agent, customers will want to tell others about it. Offer an unbeatable service and set yourself apart from the rest. Be good—no, great!—at what you do. Become a passionate insurance agent who is always upbeat, engaging and always has the customer’s best interest at heart. They will be chomping at the bit to tell everyone they know about you.
If a customer believes that you value their opinion, they will be more than happy to give it and then pass it on to someone else. Then someone else, and someone else...you get the idea. Ask that they leave their comments online or through an online survey. Always thank them for their feedback and implement any good ideas. Never be afraid to ask for a referral or feedback!
If you deliver exceptional service and are ant insurance agent rock star, your customers should be at their happiest once you part ways. Even if they are singing and skipping out your door, don’t end things there. Get in touch with them afterwards to thank them for the opportunity. Encourage them to refer you to others who might be needing your services. Don’t underestimate the power of a follow-up conversation for driving new business.
Create a solid plan for cultivating word of mouth referrals and you won’t just compete within your industry - you’ll thrive. Keep these word of mouth referral tips in mind to catapult your insurance business’ success!