Selling insurance is unlike anything else. You’re selling one of the most expensive things that people can buy that they are unable to touch, see or hold. You’re selling trust. You’re selling ideas. You’re ultimately selling yourself.
So what can you do to ensure your success in this fast-paced, sales-driven industry?
Follow these strategies to become one of the most successful insurance agents out there.
Look the part.
This may seem like a no-brainer, but if you want to succeed you’ll need to “dress for success”. When you dress professionally you command the attention of those around you. And you will feel more confident when you look your best. When you’re the sharpest dressed in your office, your boss, clients and coworkers will take you more seriously and most importantly you’ll take yourself more seriously!
Learn something new.
Become a lifelong learner to become one of the most successful insurance agents out there. Devote some time every day to improve your marketing and sales knowledge. Listen to a podcast, attend a webinar, read a book—try to learn something new about your field to give you that competitive edge.
Set deadlines & goals.
Always make sure your goals are super specific, but also realistic. How many appointments will you book per week, month, or year? What percentage of these appointments will convert into sales? Keep in mind that incremental goals are much more achievable and create an atmosphere of success.
Highlight benefits over features.
Instead of just focusing on the technical aspects of an insurance policy, first highlight how having insurance will help your clients in terms that they can relate to. Be sure to always keep the lead and their needs at the center of the conversation.
These important strategies will help you rise to the top as one of the most successful insurance agents.