What is the single most important thing you can do to improve relationships with your customers? Improve customer service. Although the answer seems quite obvious, it’s almost always overlooked. No matter how talented your staff is or how stellar your sales skills are, the thing that customers are most likely to remember is the direct interaction they have with your agents.
Customer service and insurance industry: two concepts that need to be married together. It’s essential for success.
Do you want to make your customers happy? Of course you do. Here are 4 tactics you can steal that are some of the best ideas for improving customer service.
4 Ideas for Improving Customer Service
Practice Patience & Always Adapt
Each customer is unique in their communication styles and what they need from you as their agent. Some will be chatty, others may be full of questions. Sense the customer’s mood and adapt accordingly. It’s important to know how to handle all of them while providing them with the same level of service every single time. Be patient, empathetic, able to adapt and consistent. Always.
See a Problem Through
Having a strong work ethic will speak volumes and only enhance the customer experience. They’ll appreciate someone who will see their individual problem all the way through to its resolution.
Your customers look to you for your expertise in the insurance industry. Stay informed and always in the know of industry news and changes. Never be afraid to say “I don’t know” if you don’t. Honesty will always be appreciated as well as your efforts to find the right answer.
Customers want to have access to real people, not robots. Show your customers that you’re the real thing and always working hard on their behalf. Humanize the relationship by identifying common ground shared interests.
Bottom line, your customers’ experiences will be defined by the skill and quality of the support they receive from your team members. To be a successful and smart insurance agency, you should always be asking “What is stellar customer service?” If you’re not constantly seeking out opportunities to improve your customer service, then your customer relationships, and ultimately your business, will stay stagnate.
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