--- title: Stop Selling Insurance Like a Pro - Do This Instead description: If you're still selling insurance the way that we sold back in the eighties and nineties, you're selling into a world that had no technology, very low consumer power, and no millennials. Ultimately, that kind of selling is a numbers game and the numbers are getting harder and harder to come by. image: https://blog.clientfocuscorp.com/hubfs/Blogs/StopSellingLikeAProBlog.jpg --- [![Client Focus](https://blog.clientfocuscorp.com/hs-fs/hubfs/ClientFocus-Sep2016-Images/smaller-logo-4.jpg?width=263&height=47&name=smaller-logo-4.jpg "smaller-logo-4.jpg")](http://clientfocuscorp.com) - [Home](https://clientfocuscorp.com/) - [Videos](https://clientfocuscorp.com/videos/) - [Testimonials](https://clientfocuscorp.com/) - [Strategy Call](https://info.clientfocuscorp.com/strategy-call-calendar) - [Contact](https://clientfocuscorp.com/contact-us/) - [Login](https://cfagentcenter.com/) [![Client Focus Video Blogs](https://blog.clientfocuscorp.com/hs-fs/hubfs/Blogs/VlogHeader.jpg?width=1920&name=VlogHeader.jpg "Client Focus Video Blogs")](http://clientfocuscorp.com/company/) # Video Blog #### Tips on how to transform your insurance agency ### Posts by Tag - [Selling Insurance (2)](https://blog.clientfocuscorp.com/vlogs/tag/selling-insurance) - [Referrals (1)](https://blog.clientfocuscorp.com/vlogs/tag/referrals) Search post # Stop Selling Insurance Like a Pro - Do This Instead by [Matt Wagner](https://blog.clientfocuscorp.com/vlogs/author/matt-wagner) May 10, 2018 [Selling Insurance](https://blog.clientfocuscorp.com/vlogs/topic/selling-insurance) 0 If you're still selling insurance the way that we sold back in the eighties and nineties, you're selling into a world that had no technology, very low consumer power and, no millennials. That style of prospecting, pitching, and closing doesn't offer much that consumers can't get on a website where prices are lower, and the AI is becoming more effective. Ultimately, that kind of selling is a numbers game and the numbers are getting harder and harder to come by, so the result over time is a lower value clientele. It's kind of like a race to the bottom, competing on price. ### Serve Your Clients, Don't Just Sell To Them The better path forward is to serve your clients. You want to educate and empower them and demonstrate your expertise, right? Build trust and confidence. Show them that you care about them. That's going to empower you to get the information you need. Then you'll be in a position to provide them with real value by giving them solutions to their problems that they're going to want to talk to their friends and family about. If instead of closing them, you help guide them down the path of developing a solution and help them close themselves, then you're going to have access to all of their repeat business and their referral business. If you drive your sales program this way, you're going to end up with a higher value clientele that makes you more money, gives you a bigger impact and gives you more freedom as your caree,r and your agency grow. So try that on and let us know how it works. [And of course, we're here to help.](https://info.clientfocuscorp.com/strategy-call-calendar)   Share - - - - [How to Build A Referral Business](https://blog.clientfocuscorp.com/vlogs/how-to-build-a-referral-business) [Stop Selling Insurance - Start Serving Your Clients](https://blog.clientfocuscorp.com/vlogs/stop-selling-insurance-start-serving-your-clients) ### About Author ![Matt Wagner](https://blog.clientfocuscorp.com/hubfs/IMG_7222%20Matt%20Wagner.jpg) Matt Wagner Matt Wagner is a strategic leader with 20 years of successful execution in the global technology and professional services industries. Matt has worked in regional and global companies from 50 to 50,000 employees, driving strategic initiatives and creating business value. His global experience is extensive, having lived in Seoul, Korea, and having done business in China, the UK, and Israel. True to his Silicon Valley years, Matt’s focus is on growth. His areas of specialty are strategy, culture, leadership, and innovation. His passion is to create a culture where everyone thrives by aligning to key strategic imperatives. He is a writer, speaker, teacher, and mentor. Matt earned a Bachelor’s degree in business from San Jose State University in Silicon Valley. Related Posts [![](https://cdn2.hubspot.net/hubfs/4141076/Images/Blog%20Images/link.png?t=1514549035596)](https://blog.clientfocuscorp.com/vlogs/stop-selling-insurance-start-serving-your-clients) ![Stop Selling Insurance - Start Serving Your Clients](https://blog.clientfocuscorp.com/hubfs/StopSellingStartServingBlog.jpg) [Stop Selling Insurance - Start Serving Your Clients](https://blog.clientfocuscorp.com/vlogs/stop-selling-insurance-start-serving-your-clients) [Selling Insurance](https://blog.clientfocuscorp.com/vlogs/tag/selling-insurance) ### Comment ## Subscribe To Blog ### Subscribe to Email Updates ### contact us **Client Focus** PO Box 32135 Mesa AZ 85275-0928 Toll-Free: [800.253.1362](tel:+18002531362) Local: [480.654.4554](tel:+14806544554) ### more links - [Careers](http://clientfocuscorp.com/careers/) - [Agent Center](https://cfagentcenter.com/Login.aspx) - [Privacy Policies](http://clientfocuscorp.com/privacypolicies/) ### Recent Posts ### connect with us @ 2018 Client Focus, All Rights Reserved